UCI ProTeam Alpecin-Fenix will become Alpecin-Deceuninck, from the 1st of July 2022. Deceuninck, on board as partner since January 1st, will take up the torch from Fenix, which in its turn is taking over the position of Deceuninck on the back of the shorts.
Next to Alpecin, Deceuninck will become second naming partner of the Belgian cycling team and entered an agreement until the end of 2025. Both, the agreements with Alpecin and Canyon are running until the end of 2025. Considering this, the team is ready for the next step: a World Tour-license for 2023-2025.
Bruno Humblet, CEO Deceuninck:
"Deceuninck joined a young, dynamic, and ambitious team at the beginning of 2022. It is now the ideal moment to take up a role as naming partner again. From 2023, the step to naming partner will also follow in the women's team.
During the spring classic campaign, we were able to win several races, with the Tour of Flanders as absolute highlight. Making the move to naming partner is a conscious choice to support our clients worldwide and to further develop our Deceuninck brand."
Next to the upgrade of Deceuninck, also Fenix will remain a prominent partner of Alpecin-Deceuninck and will be taking over the position on the bib shorts.
Alpecin-Fenix:
"Our horizon now extends to 2025 and we are ready to take the next steps. The budget will increase towards next year, which is necessary to remain competitive on the one hand and to improve further on the other. We want – and need – to professionalize even more and need to expand the basis of our success. We are now the number 9 in the three-year team ranking and we will also accept the associated World Tour license.
It is with great satisfaction that we can take this step with our current partners. This new setting was created in open consultation, based on a shared goal: to repeat our sporting successes of the recent years and to strengthen the team to achieve new goals."
Matthijs Schoten, CEO Broadview Holding (FENIX):
"We look back to a very successful sponsorship over the past years and want to thank the entire team – cyclists and support staff – for the great achievements, but also the pleasant and professional cooperation. Our Fenix brand has significantly benefited from this.
The team has showed a strong development in this period, and we are proud to see it making the step towards the World Tour, the top league in cycling. That is why we are pleased to make room for a new key sponsor to support this development. We will however remain actively involved to continue to support this successful team in its journey towards a leading position in the peloton."
Eduard R. Dörrenberg, managing partner of Alpecin manufacturer Dr. Wolff Group:
"After four years in the World Tour, we made a conscious decision in 2019 to embark on a new path and shape it together with Team Alpecin-Fenix and its special focus on the three disciplines of cross, MTB and road. Needless to say, this was the right choice and from 2023 on, we will be able to combine both: the multi-disciplinary approach and the World Tour-license for the road team. After three years of joint development and with the support of all partners involved, we are looking forward to this next step as it is a logical consequence of the development of the team in the past few years."
